A coach by your side

to take your business to new heights

Executive coaching for (co-)founders,

solo-entrepreneurs or leadership.

In-take call is free of charge.

 Programs    |    Timeline    |    Why Coaching?    |    T&Cs 


Whether you need help to review your business model canvas, adjust your value proposition, work on your customer journey mapping, prepare and practice your pitch… participating in a coaching program provide you a sparring partner to test and refine your ideas over a period of 6 to 15 weeks.

  • Duration: 6 weeks

  • Unlimited exchange via email over the program duration 

  • Cost: 1200 euros

  • Duration: 15 weeks

  • Unlimited exchange via email for 18 weeks

  • Cost: 2500 euros



Longer term coaching?

Payment can be a flat-fee to give you cost visibility, or equity (or Grunt Fund - cf. Slicing Pie) in order to be associated with your long term success.



 Step 1 

In-take call

Let's clarify your needs & expectations to help you choose the best program.

 Step 2 

Start assessment 

An in-depth review of where you are with your idea / business. 

Step 3

Weekly check-in

To keep you on track and guide you when needed.

Step 4

Bi-weekly Coaching Session


A time to reflect and actively advise you for next steps.

Step 5

Program completion

Review of your achievements. Evaluation of the program. 

Why coaching?

Business coaches can be valuable partners for you. They can provide guidance based on their experience  thus  allowing you to save time and resources by avoiding pitfalls.

The following articles make a great case for business coaching:

What is the ROI?

  • Companies that have used professional coaching for business reasons have seen a median return on their investment of 7 times their initial investment, according to a study commissioned by ICF, and conducted by PricewaterhouseCoopers and Association Resource Centre Inc. (ICF Global Coaching Client Study 2009)

  • A study commissioned by a professional services firm, and performed by MatrixGlobal showed that the ROI on coaching was 6.8x the initial investment. (The Business Impact of Leadership Coaching at a Professional Services Firm, Merrill C. Anderson, PhD, 2006)


Why choose our programs?

There are numerous startup programs, online courses and other formats out there. So why pick ours? 

Most startup programs include multiple startups over a set period of time (usually 3 to 6 months). You join a cohort with other startups often at a different stage and sometimes in a different industry or vertical. While these programs can be great for networking or the emulation of fellow participants, from our experience, they can lack a support tuned to your specific needs. Other programs include mentoring or coaching but this is mostly as a side offering from the main content. 

Our coaching programs put mentoring at their cores. While we work with several startups, each program is individually tailored to your needs based on your team, your startup stage and your industry.


  • Cost including taxes.

  • All information exchanged are confidential and subject to non-disclosure to 3rd parties.

  • The program is fully remote.

Coaching expenses

For clients / companies based in the Netherlands:

Usually coaching is tax deductible as ‘educational expenses’. To claim this, there has to be a connection with income acquisition and/or an improvement at the job market. Please inform your accountant or visit the website of the Dutch Tax Authorities. Self-employed / ZZP – You can declare coaching as operation costs when it’s relevant for your company or job. If you doubt, please check with your accountant or visit the website of de Belastingdienst.


For clients / companies based internationally:

For companies, VAT can be reversed charge if you share your VAT ID with us. For private clients, you will have to pay 21% VAT. 


Please note, these information are for guidance only based on accounting regulation at the time of publication. Always check with your own accountant and country regulations.

Questions? Use the contact form

Looking for something more flexible? 

Consider our Accountability Partner offer

More temporary needs?

What about trying out our

Sparring Partner Sessions?